Today's car buyers are more in motion, more mobile and more demanding than ever before. According to Forbes, 56% of all adult Americans own a smartphone, of those 82% access their smartphones while shopping for a car. Edmunds.com reports that over the last 24 months, the number of visits to their mobile site has increased 6 times, and to their mobile app 14 times. Today 25% of Americans use only mobile devices to access the internet.
... and this is not the peak yet, we are nowhere near the peak. There are 5x more cell phones in the world than there are PCs, and millions are sold every year. Analysts believe that by 2016 mobile channel will lead the car buying experience, ahead of desktops and laptops.
More than 60% of car shoppers report that while being at one dealership, they use smartphone to check pricing at other dealers. They also report that they typically do not use a site that is not mobile-optimized.
Thereby, dealers with easy-to-use mobile presence are able to penetrate the walls of your showroom and be there with your customer as they walk around your lot. By quickly enhancing your mobile presence, you can do the same!
Mobile app and Mobile site each serve a different purpose, and ideally you should have both.
A mobile-optimized site is an absolute must for a modern dealership. According to Yahoo, 77% of mobile searches have local intent to buy. And yet, 67% of consumers will not browse your inventory from their smartphone, unless your site is mobile-optimized. For your dealership, there is really no reason to lose all those potential leads. If you do not have a mobile-optimized web site, get one today.
A mobile app serves a different purpose. It is a relationship-builder, an engagement with the customer. People do not install mobile apps just to buy one car, this is not what apps are for. People install mobile apps for a lasting ongoing engagement with the dealer. They want to get maintenance reminders, one-click roadside assistance, appointment scheduling, service status updates, unique offers and targeted promotions, loyalty incentives and prizes. By offering a world-class mobile app, you show your clients that they are VIPs, and their relationship with the dealer does not end when they drive off the lot.
According to web.com, 84% of local businesses with a mobile-friendly website see an increase in new business. Considering the negligible costs of QuickMobility (see Pricing), even a few well-qualified leads from your mobile channel is already a positive ROI.
But QuickMobility is not just about Sales. We offer powerful tools to streamline and maximize Service revenues as well. We have tools that motivate clients to do their maintenance service on time, make it easy to schedule appointments, innovative solutions to beat local competitors, and powerful marketing tools for targeted promotions and incentives. We also make it easier for shoppers to buy their second and third car from your dealership.
QuickMobility is not only another major sales channel, it is a new form of engagement with your customers, and as such has tremendous revenue potential.